Enhancing ICICI Bank’s Lead Generation with Surereach

ICICI Bank is a multinational banking and financial service provider. It offers a wide range of banking services to business and individual customers. It also offers specialized subsidiaries focused on investment banking, insurance (both life and non-life), venture capital, and asset management. 

However, in a competitive financial market, generating quality leads is essential for business growth and building strong customer relationships. The bank’s sales team struggled to connect with potential clients because of incorrect contact information.

Here, Surereach helped the bank in overcoming these challenges. It simplified the accurate lead generation process and improved conversion rates. This is a quick overview of how Surereach solves the challenges of ICICI Bank.

Challenges

Before implementing the Surereach Chrome extension, ICICI Bank faced several challenges in its lead generation process, including:

• Inaccurate Contact Information

The sales team was facing challenges connecting with the right person of the private limited company due to incorrect and outdated contact information.

• Insufficient Data

Due to the limited access to profiles of the potential clients sales team was facing insufficient outreach efforts and follow-up procedures.

Offered Solution

To streamline the process and overcome existing challenges, the Surereach team offered its solutions to the ICICI Bank sales team for efficient lead generation.

• Target the Right Audience: By obtaining accurate contact information, the team can focus on reaching the right individuals. 
• Efficient Outreach: The tool helps in the quick extraction of the contact information from the prospect profile. With reduced inaccuracies in the phone number, the sales team can connect with the right person. It will reduce time spent on inaccurate contact.

Outstanding Outcomes

After implementing the Surereach Chrome Extension, ICICI Bank experienced outstanding improvements in lead generation.

• Increased Lead Quality: With accurate contact information, the sales team gets the contact information of the relevant person. Now the marketing and sales team can build high-quality lists by extracting the verified contact information of prospects from their profile.
• Enhanced Efficiency: The bank reduced the time spent on inaccurate contact information. This saves time and allows the team to focus on nurturing and closing the deals.

• Improved Conversion Rates: Surereach gives access to verified contacts and increases conversion rates.

• Revenue and Growth: After implementing the extension in the operation, the bank has found a positive return on revenue growth with targeted outreach. 

Conclusion

The Surereach proved to be an invaluable asset for ICICI Bank. It transforms the lead generation process by adding quality. By providing verified contact information of private limited companies, Surereach helps the sales team target the right audience. It has improved outreach efforts and contributed to higher conversion rates. With high efficiency and better lead quality, ICICI Bank optimized its sales process and achieved revenue growth.