Pre-established rules are used to construct email automation, which sends out emails in response to specified actions. To remain in touch, you may send your subscribers highly targeted and personalized emails at predetermined intervals.
Additionally, emails may be automatically sent in reaction to user actions using email automation. An email confirming payment, for example, is sent (action) as soon as the user completes the transaction (trigger).
Marketers may design automated email processes for each email marketing campaign with the help of email automation. You may include actions, events, and conditions in these automated workflows so that an email is sent out when an action is finished and a condition is satisfied.
The most popular email automation triggers used by salespeople and marketers are as follows:
- Salutations by email
- Product view or page view
- Cart abandoned
- After purchase
- Termination of subscription
- Cross-selling and Upselling
- A significant accomplishment
You may build automated emails for your sales, marketing, or customer support process based on these triggers.
Automated Emails- its Benefits
- Re-engage former clients
You may have a list of clients who, for whatever reason, are no longer using your services. It’s possible that their needs have changed recently, in which case you should get in touch with them. By adding them to your email list and enticing them back on board, you may encourage them to interact with your company once more.
Re-engagement, when executed correctly, may yield significant benefits. Five different re-engagement marketing types are assessed in the graph below, and the findings are astounding!
Depending on what works best for you, you may compile a list of all your customers who haven’t been active in two, three, or even six months, and then develop an email campaign that entices them to check out your latest offerings.
- Provide pertinent information to the appropriate recipients.
With email automation, you can design processes for each action a client takes and send emails in response to those triggers. Every trigger has its own customized version of these automatic emails.
For instance, you may set up an automated welcome email to be sent to a new client who has joined up as a trial user. Following then, the automation will begin operating in accordance with the subscriber’s activities.
This makes your emails more relevant, which is crucial if you want to keep clients. Remember that 55% of consumers enjoy receiving emails with offers and items that are pertinent to them.
- Boost your income
Email marketing automation can let you build many campaigns. These marketing initiatives can help you boost sales, win back lost clients, and generate positive word-of-mouth, all of which will contribute to an increase in income.
Campaigns for cart abandonment may be made, and emails can be sent to remind customers to finish the items in their basket. In addition to those items, you may convince them to buy them by offering suggestions based on their search history and upselling/cross-selling.
- Boost group productivity
If your sales force is still composing emails by hand, this solution has the potential to revolutionize the efficiency of your team.
In order to ensure that no lead is overlooked, your sales staff has to stay in close communication with the leads, which involves sending emails at the appropriate times. To better concentrate on completing business, your team may automate all of their sales emails.
- Offer a customized experience to your customers.
We understand that you’re probably wondering how an email automation system aids in the creation of a customized email.
Sending highly personalized emails based on a user’s behavior and preferences is made possible by email automation. Additionally, you have the option to customize the emails and deliver them to your audience segments.
These days, it’s not enough to just personalize the recipient’s name in your emails; you also need to produce hyper-personalized communications for your subscribers.
- Keep more clients.
You may nurture your current and former customers by sending interesting emails about new releases, exclusive deals, upcoming events, etc. via CRM email automation. You may maintain a long-term relationship with your clients by putting such a system into place.
Few Practices to send automated emails
Think about the ideal moment to email your clients. you ensure that your emails have an impact, if you are sending out a series, be sure you leave some time between them.
While it’s important to deliver your consumers pertinent information, sending too many of them at once may turn them off. Send emails just when it is most useful to them and keep your attention on the relevant chances.
- Permit withdrawals
It makes sense that occasionally your customers find your business irrelevant. In order to prevent your email subscribers from marking you as spam and avoiding your emails, you should provide an easy-to-use unsubscribe/opt-out button in your emails.
- CASL and CAN-SPAM
Since these emails are regarded as a type of marketing communication, the main goal of your automated emails is to direct clients back to your website, the original location from where they signed up for your mailing list.
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Send Automated Emails- How to get started?
- Determine who you wish to draw in.
Prior to everything else, you must decide which target audience to engage with. Customers who have previously purchased from you or joined your mailing list may be analyzed, divided into groups according to their interests and use patterns, and then your approach can be customized to each group.
- Investigate the problems that your current clientele is facing.
Maintain the satisfaction of your current clientele. You might begin by investigating the difficulties that your current clients are encountering in order to achieve that. You may enhance your features and/or product to better serve them and win over more satisfied consumers.
Addressing the current problems can assist you draw in new business while keeping your current clientele.
- Attaching tags
You may utilize tags based on the behaviors of the user to make sure you’re delivering pertinent information. For instance, you may tag a client under the heading “webinar registration” if they are enrolling for an event.
With the aid of these tags, you may divide up your audience and obtain unique information for every sales or marketing campaign you run.
- Point them in the direction of the action you like them to do.
Inform individuals about your plans. Before launching any sales or marketing effort, map out the customer’s journey to the call to action (CTA).
After sending out a welcome email, a few follow-up emails, and the guide you produced in the previous stage, what comes next?
If the clients aren’t ready to buy your goods or service, you may persuade them to sign up for your newsletters or transfer them to a sign-up list.
- Write your email with care.
Your emails now have the power to make or break the agreement and determine the campaign’s outcome. A strong, well-written email can persuade readers to convert or at the very least subscribe.
Make sure you include high-quality information in each email you compose that is worthy of your readers’ attention. Here are some useful email tips and tactics to help you with your next one!
- Make an email series
You may choose which emails will be sent and when by creating a series of emails. Depending on who you are targeting and what services you offer, your email sequence will change.