Cold Email vs Spam

We live in the evolving world of online marketing and sales, but emails are still considered a powerful way to connect with potential prospects. In the professional world, emails are crucial to generating leads and increasing sales. However, there is a fine line between cold emailing and spam that many marketers still don’t know. Understanding the difference between cold email vs Spam is important. If you want to improve your outreach and want to increase conversion read this blog thoroughly.

What is Cold Email vs Spam Email?

Sending bulk emails is the best approach to connecting and building bonds with new prospects. However, the strategy you use before targeting email is the major thing. Learn what is

What is Cold Email?

Sending unsolicited email is taken as cold emailing or you can say unsolicited email is called cold email. In simple words, Cold Email refers to sending an email to introduce your product to a customer who has a higher chance of conversion. If cold email is combined with the strategy it increases the sales and derives potential growth for the business.

What is Spam Email?

Emails that are sent in bulk without understanding the user’s mindset and interests these unsolicited email is called spam email. This email marketing does not follow any strategy just sending emails to many people. These kinds of emails are generally annoying and damage brand reputation.

Know the Key Difference Between Cold email vs Spam

Here is the list of key differences that every email marketer should know

Quality Over Quantity

Even Cold Emails are unsolicited emails sent to a small target list of slightly relevant customers. However, in the case of spam emails, they are usually sent to a larger audience without considering their relevancy. Relevancy of sending target audience is the important difference between Cold email vs Spam email.

Between Relevance And Irrelevance

Cold emails are sent to the relevant audience who might have a use case for the product and services you offered. These unsolicited commercial email provide useful information, solutions and opportunities to the recipient. For example, if your products are books then your relevant audience will be students of the age category of 5 to 24. The cold email marketing strategy also depends on the standard of the book you are offering.

On the other hand, in Spam bulk emails are sent to random people. They are mostly not clicked or opened. They have no relevance with people. Relevance is the key difference between the Cold email vs Spam.

Note: Surereach is one of the best B2B contact detail providers including email and phone number. Apart from the contact database, it provides a Surereach Chrome extension that businesses can use to fetch the email ID and contact information of customers from social media and professional websites. It helps you find relevant audiences that are on chances to buy your product.

Difference Between Customized Messaging & General Messaging

Cold Emails are personalised and sent to the person with their name mentioned. The personalised greeting shows that the email sender has done research after that the email is sent. 

A spam email is the quite opposite of a cold email, it is not personalised. It is not crafted after the background research. It usually begins with dear sir or mam which has no relevance to the audience. This kind of unsolicited email is called spam email marketing. That’s why personalization is important to be a part of email marketing strategy.

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Between Permission And Intrusion

Cold emails come in the category of unsolicited emails but they are designed according to the potential interest of the recipient. They are sent to provide value and build relationships with new customers. They often have an unsubscribe button along with them.

But in the case of spam emailing the spam company usually hides the unsubscribe link or ignores unsubscribe alerts.

Between Building Relationships and One-Time Transactions

The main difference between cold email vs Spam email is that cold emails are designed to build a good relationship with the customers. On the other side, Spam email has no intention of building relationships or trust, it is intended to get conversion.

Compliance With Regulation

Cold emails follow email marketing rules and regulations,  such as sender framework, DKIM,  DMARC, etc. But unsolicited commercial emails known as Spam emails, are less likely to follow the Rules and regulations.

Best Practices For Effective Email Marketing

After learning the main difference between cold email vs spam email, learn and follow these tips to improve cold email marketing outreach.

  • Add a Personalized touch to the unsolicited email by mentioning the name in the greeting.
  • Do industry research and make an email list with relevant audiences do not go for quantity careful about quality.
  • Follow all the rules and regulations of email marketing and respect recipient privacy.
  • Add value to the content and insights don’t send anything and prevent becoming a spam company.
  • Check your email whether it is sent to your email folder or spam email folder before sending the recipient.
  • Use email marketing tools and tools like phone number finder and email ID finder.

Cold Email Vs Spam Email: Conclusion

It is essential to learn the difference between Cold email and spam email. If you want conversion and sales. Unsolicited email when sent to a recipient without any prior contact or relation known as Cold email, but it is personalised and has relevance to user interest. On the other hand, Junk emails or unsolicited commercial email is commonly known as spam or junk emails. They are not personalised and do not follow email marketing rules and regulations, often seen in spam folders. By applying the best practices, such as personalizing messages, researching the target audience, and following email marketing rules. Marketers can prevent damage to brand reputation and derive more conversion.


1. Is cold email the same as Spam?

No, cold email is not the same as junk or spam email, it is personalized and follows email marketing regulations that spam emails do not follow.

2. What is cold email Marketing?

Cold email marketing refers to sending emails to people who you don’t know have communication. It is sent to build a relationship.

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