How Surereach Helps Aditya Birla in Solving Data Accuracy Challenges?

Aditya Birla, a renowned multinational company, was struggling to obtain accurate phone numbers and email IDs. Due to the inaccuracy in contact information, the marketing and sales team struggled to communicate with the potential customers. In this case study, we’ll read how Surereach provided simple and effective solutions to Data accuracy challenges.

Quick Glance on Challenges

Before using Surereach, Aditya Birla’s team was facing these challenges,

• Outdated Contact Information: Due to the outdated phone numbers, the team struggled to connect with potential customers.
• Incomplete Email Data: Due to inaccurate and missing emails, it becomes difficult for the marketing team to run successful email marketing campaigns.
• Inefficiency: Manual data collection consumes resources, time, and effort with no guarantee of data accuracy challenges.

Solutions offered by Surereach

After understanding the issues, Surereach offers several solutions that enable the company to collect contact details like phone numbers and email IDs of decision-makers and potential customers. The bulk search feature allowed the team to upload the list and access the contact information of multiple prospects at once.

This simplifies the data collection process and enables the team to focus on important tasks like communicating with prospects and building relationships.

Improvements

After using Suereach Solutions the company noticed these improvements,

• Data Accuracy: Surereach offers a range of solutions for getting verified contact information, which improves the accuracy of data.
• Increased Efficiency: The bulk search feature enhanced the efficiency of data collection. It helps the team to collect a large volume of data quickly. This has increased the outreach efforts and reduced the time spent on manual data gathering.
• Reduce Costs: Automation in data collection and management reduces manual efforts and associated costs.

Results

• Better Audience Reach: Accurate contact information including phone numbers and email IDs made it easy for the team to reach potential prospects, which results in building effective communication.
• Higher ROI: With accurate contact information, the company runs targeted campaigns and outreach, resulting in higher ROI, conversions, and revenue.

Conclusion

The partnership between Aditya Birla and Surereach resulted in a successful data management transformation. Surereach’s automated solution not only solved the company’s data accuracy issues but also improved the efficiency of data collection. With customized solutions, the company has seen significant improvement in data collection, accuracy, and outreach efforts resulting in higher conversion and revenue.