How Surereach Helped RBL Identify and Reach Top Decision Makers?

RBL Bank is a leading private sector bank in India. It offers various services, including – Retail Banking, Digital Banking, Business & Corporate Banking, Cards & Payments, Loans & Credit, Investment & Insurance, NRI & Forex Services, aur Premium Banking. The bank wanted to scale its B2B outreach and enhance conversion, and it needed a more reliable way to connect with senior decision makers of companies.

For an effective sales pitch, the bank requires direct access to top decision makers, CEOs, MDs, and other key executives. However, the company is facing challenges in getting the contact information of decision makers. In the competitive financial market, incorrect outreach can directly impact revenue opportunities. Without the correct contact details, there are no benefits in reaching and following up.

Challenges

RBL Bank was facing many challenges in reaching the directors due to:

• Data Inaccuracy: The publicly available information of a company does not provide the accurate contact details of directors. The details listed on these platforms are not reliable. Outdated contact information results in low response.
• Time-consuming Research: Manual search is a time-consuming process that involves searching various platforms without a guarantee of accurate information.
• Non-Responsive Outreach: Outdated email IDs and inactive phone numbers led to bounced emails, unanswered calls, and poor outreach performance.
• Low Conversion: Generic outreach failed to reach the decision makers, resulting in low conversion.

Solution and Implementation

Surereach offered its DIN to Contact Detail solution to RBL Bank:

• It provides verified contact details of directors and key decision makers of the companies.
• The verified contact details, including phone number and email address, help in reliable outreach. 
• With the right details, the sales team can pitch loans, credit cards, and other financial services without delays.
• This targeted communication with decision-makers leads to higher engagement and increased conversions.

Results

Integration of the Surereach solution into the workflow of RBL Bank brings many benefits:

• Enhanced Lead Generation (70% Improvement): The access to accurate director-level contacts allows the bank to generate high-quality leads rather than incorrect or outdated leads.
• Time Efficiency: The time wasted on the incorrect contacts gets reduced, as well as the manual search. It eliminated 70% of the time previously spent on manually searching for contact information. This improves the productivity of the sales team.
• Higher Engagement: Direct contact with decision makers helps in meaningful conversion and better response time.

Conclusion

With the right contact details, Surereach helped RBL Bank reach the top decision-makers at their target companies. This improved the conversion rate and overall revenue of the bank. The bulk search feature adds efficiency to the operation and eliminates manually search for individual details. The verified contact information enhanced the communication and pitching of products to the right audience. It results in better response and conversion rate.

Beyond RBL Bank, companies across various industries have benefited from using Surereach services, such as email finder, DIN finder, phone number finder, and more, according to their use cases. In a competitive market, a quality product is essential, but a list of the right contacts is what truly drives sales. Verified contact information helps in reaching the target audience and building effective communication. Surereach bridges this gap, allowing companies to focus on sales rather than prospecting.